A Glorious Day for a Rebrand & Redesign

    Hi! It’s been a pretty exciting week around here… Perhaps you noticed.  The blog is no longer thesarahjohnson.com. I rebranded to sisoo.com this past week. What do you think?!? New name AND new look. Judo chop!

    It was time to make this (somewhat scary) change for a lot of reasons. I’ve been putting it off for awhile because I was hanging onto all the things that could go wrong (instead of all the things that could go well). But now that I did it, it feels so right. I feel like the sky is the limit. The former blog felt like it’s own entity (particularly because it was under my personal name), on an island far far away from my products. I wanted to create a space that housed all my creativity better, tighter, more obviously. I also wanted a redesign that had more of a professional interface than a personal one. So bam, I went for it all at once.

    I have put the blog on the back burner for the last 7+ months. With settling into the west coast, a family member being sick, launching new products, then prepping for holiday, etc, etc, it got a shitty back seat. (Sorry, blog.) But you know what’s amazing about the interweb? This little blog still grew. I barely fed it! And traffic increased, my email list nearly doubled, social media numbers rose. I mean, come on. What other work still grows this much if you neglect it? I’m hooked on you, World Wide Web. You had me at www.

    This gave me all the more reason to make these branding changes I’ve been thinking about, before I invest more here, and grow it with great purpose and dedication. I decided to fix the things that didn’t feel right before I opened up this can of DIY whoop ass–before it grows anymore.

    Plus, what’s the worst that could happen with a simultaneous rebrand & redesign? I lose all my traffic, my 234,930 url redirects malfunction, piss off all my readers, and have to start over completely. In that worst case scenario, no one gets cancer, catches fire or dies. (Those are typically my three worst worst case scenarios.)

    If you’re struggling with a decision and not sure what direction to go, listen to how your body responds to each option you have. My body literally felt bigger/better/stronger/more energized/like I could fly when I considered the rebranding. I think a lot times I know the answers to my tough questions–I simply need to listen to my insides and deflect all the distractions that pop up.

    I feel so much more at home in this space, and like it’s possible the inspiration might shoot like laser beams from my fngertips now. Thanks for sticking with me.







    I am a lifelong New Yorker who recently swapped the subway for the California sunshine. I've learned the only way out is through--and tough stuff makes you a whole lot stronger. Currently hooked on self-care, kombucha, succulents and my labradoodle child. When I'm not writing here about mindfulness, wellness and encouraging you to be the bravest badass you know, I can be found designing gemstone jewelry, experimenting with new perfume notes, daydreaming about one day operating a flower farm, and spreading the Finnish spirit of sisu everywhere I go. Visit me at the links below to connect.

    February 20, 2017