[sis-oo] noun, “sisu”
SISOO is a spin on the word sisu, the Finnish mentality that embodies long-term bravery, willpower, resilience, stamina & determination. Sisu provides special strength & persistence in the face of adversity that allows you to stay gritty when things get difficult to overcome obstacles beyond your limits to create the life you desire.
SISOO was born from the desire to inspire our readers to be brave in the journey of making their most treasured vision of life a reality.
Our backbone beliefs:
The sisu mentality was deeply rooted in Sarah at an early age from her Finnish father. During one of life’s most trying chapters in 2015, Sarah found herself calling upon her spirit of sisu more than ever. She experienced incredible spiritual growth while enduring simultaneous life challenges. She promised to transition her business to help inspire others who were similarly going through anything difficult (big or small) to be brave and persevere on the path of their dreams, and to spread the spirit of sisu to everyone she could.
“The reason I jump out of bed everyday, is the opportunity to inspire someone to be more brave and to fight for the life they want. You have to go for it. Even when life is handing you way more than you think you can handle–you must hold on, dig deep, keep fighting and be so so brave in your journey–no matter how hard or scary it gets. I hope the inspiration you find here helps you manifest the life you’ve always dreamed of creating.”
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