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Branding, Web Design

Make a Mood Board for Your Website to Build Your Brand (Printable)

June 17, 2020

By Sarah

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Sometimes you can’t put your brand into words…that’s where a mood board comes in handy. It’s a behind-the-scenes tool, but the work you put into it can inspire incredible developments to you business’ branding. Making a mood board will help you nail down…

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Sometimes you can’t put your brand into words…that’s where a mood board comes in handy. It’s a behind-the-scenes tool, but the work you put into it can inspire incredible developments to your business’ branding. Making a mood board will help you nail down the vibe, colors, style, and overall feeling of your brand and it will massively help me (your designer) when we are collaborating on your remodeled template or custom website. It helps us be on the same page through the design process. And nailing down your mood board will help your visitors, followers, and customers understand who you are when your website publishes.

As a web designer, I eat, sleep, and breathe mood boards. They are my language, my logic, my blueprint. Truth: I’ve been making them since 2003!! (That’s seven years pre-Pinterest!)

For most people I’ve worked with, mood boards feel very foreign and they are afraid they’ll put something “wrong” on theirs. The beauty is, there is no right or wrong with mood boards!

But still, that much creative possibility can feel overwhelming, so I’ve put together a guide, to help inspire the creation of your next mood board. Go through the list and ask yourself each question. Look for the visual answer and save it to your (secret) branding mood board on Pinterest. Try to save several pins for each prompt.

Answer these Questions (& Download the Printable)

Download the printable at the end so you can print the prompts and take them with you. Warning: using these prompts will help you create a killer mood board, which will then help you create a cohesive, knock-out brand.

Mood Board Prompts:

If your brand was a person, what would they look like?


If your brand was an item of clothing, what would it look like?


If your brand was a house, what would it look like?


If your brand was a font, what would it look like?


If your brand was a quote, what would it say?


If your brand was a flower arrangement, what would it look like?


If your brand was an animal, which animal would it be?


If your brand was a texture, what would it look like?


If your brand was a dessert, what would it look like?


If your brand was a door, what would it look like?


If your brand was a pattern what would it look like?


If your brand was a color, what color would it be?

(Take my brand color palette quiz to help answer this one!)


If your brand was wallpaper, what would it look like?


If your brand was a landscape, what would it look like?


If your brand was art, what would it look like?

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You might be asking, I’ve asked all the questions and I’ve saved all the pins. Now what?

Invite me to Your Pinterest Mood Board

We’ll next jump on a strategy call and discuss your board. I may add some pins as well.  Then I’ll do some solo work with your board, analyze it, tighten it, and whittle it down t only the ones that best express your brand.

Approve Your Final Mood Board

We are getting closer! I’ll next send you a few variations of your final mood board to approve. This step helps us get on the same page. Sometimes you aren’t sure what exactly you want, and the final mood board variations can give you vivid brand clarity! Once I have your final sign off…you guessed it, I’m ready to start designing!

Design Your Website!

Now that I understand your brand I can sink my teeth into designing your website. Check out my web design service options at Sisoo Sites. I’ve got you covered with website templates, remodeled templates, and custom design. And yes, all of those options benefit from this mood board process!

I hope this printable and process are helpful to you in your brand creation process! Let’s work together, tell me about your dream project!!

a guide to making a mood board

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It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

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5 Web Design SecretS

YOU MUST KNOW NOW

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

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GET INSTANT ACCESS TO

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(JUST BECAUSE I LIKE YOU)

I'm giving away 5 free stock photos to use on your website, blog, social media, newsletter and more. Tell me where to send the photos below!

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