SOME OF THE BELOW LINKS MIGHT BE AFFILIATE LINKS. IF YOU BUY THROUGH MY LINK, YOU WON'T PAY A PENNY MORE, BUT I'LL GET A SMALL COMMISSION, WHICH HELPS ME CONTINUE TO OFFER YOU MORE VALUABLE RESOURCES, TOOLS AND CONTENT.

I'm Sarah Peterson

I want you to know how empowering it feels when you're out for a run, walking your dog, taking care of your baby, or on a road-trip with your boo... and you check your phone to see "You've Got Money!" I'm so excited to teach you my 4-step system to build and grow a passive income online business!

IT ALL BEGAN AT A "DEVIL WEARS PRADA" KINDA JOB

ONLINE BUSINESS BUILDER
& PASSIVE PROFIT EARNER

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Take the free quiz to discover what type of digital product you should create that best suits your natural strengths and personality. 

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PERSONALITY?

Sometimes you can’t put your brand into words…that’s where a mood board comes in handy. It’s a behind-the-scenes tool, but the work you put into it can inspire incredible developments to your business’ branding. Making a mood board will help you nail down the vibe, colors, style, and overall feeling of your brand and it will massively help me (your designer) when we are collaborating on your remodeled template or custom website. It helps us be on the same page through the design process. And nailing down your mood board will help your visitors, followers, and customers understand who you are when your website publishes.

As a web designer, I eat, sleep, and breathe mood boards. They are my language, my logic, my blueprint. Truth: I’ve been making them since 2003!! (That’s seven years pre-Pinterest!)

For most people I’ve worked with, mood boards feel very foreign and they are afraid they’ll put something “wrong” on theirs. The beauty is, there is no right or wrong with mood boards!

But still, that much creative possibility can feel overwhelming, so I’ve put together a guide, to help inspire the creation of your next mood board. Go through the list and ask yourself each question. Look for the visual answer and save it to your (secret) branding mood board on Pinterest. Try to save several pins for each prompt.

Answer these Questions (& Download the Printable)

Download the printable at the end so you can print the prompts and take them with you. Warning: using these prompts will help you create a killer mood board, which will then help you create a cohesive, knock-out brand.

Mood Board Prompts:

If your brand was a person, what would they look like?


If your brand was an item of clothing, what would it look like?


If your brand was a house, what would it look like?


If your brand was a font, what would it look like?


If your brand was a quote, what would it say?


If your brand was a flower arrangement, what would it look like?


If your brand was an animal, which animal would it be?


If your brand was a texture, what would it look like?


If your brand was a dessert, what would it look like?


If your brand was a door, what would it look like?


If your brand was a pattern what would it look like?


If your brand was a color, what color would it be?

(Take my brand color palette quiz to help answer this one!)


If your brand was wallpaper, what would it look like?


If your brand was a landscape, what would it look like?


If your brand was art, what would it look like?

***************************************************************************************************

You might be asking, I’ve asked all the questions and I’ve saved all the pins. Now what?

Invite me to Your Pinterest Mood Board

We’ll next jump on a strategy call and discuss your board. I may add some pins as well.  Then I’ll do some solo work with your board, analyze it, tighten it, and whittle it down t only the ones that best express your brand.

Approve Your Final Mood Board

We are getting closer! I’ll next send you a few variations of your final mood board to approve. This step helps us get on the same page. Sometimes you aren’t sure what exactly you want, and the final mood board variations can give you vivid brand clarity! Once I have your final sign off…you guessed it, I’m ready to start designing!

Design Your Website!

Now that I understand your brand I can sink my teeth into designing your website. Check out my web design service options at Sisoo Sites. I’ve got you covered with website templates, remodeled templates, and custom design. And yes, all of those options benefit from this mood board process!

I hope this printable and process are helpful to you in your brand creation process! Let’s work together, tell me about your dream project!!

a guide to making a mood board

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HI! I'm SaRAH

read more about sarah

online business builder

I share my automated online business system with you, so you can stop exchanging your time for money. If you want to create an additional income stream or entirely replace your 1:1 services, I have the tools, templates, and trainings you need to turn up your passive income online earnings!

OMG, WHAT? IS THIS FOR REAL?

Get my easy to customize, drag and drop free Showit template, built to jump-start your passive profit online business. Includes 18 beautifully and strategically designed pages valued at $1200.00.

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