Sharing my top 5 secrets that most people don't know you MUST include on your website!

5 WEB DESIGN SECRETS YOU MUST KNOW!

GET THE SECRETS

SISOO

THE BLOG

LIGHT A CANDLE AND PUT ON YOUR COMFY PANTS...

Sharing 12+ years worth of web design, brand photography, digital DIY & internet marketing secrets that will help your business...                                

I'm sharing 12+ years worth of web design, brand photography, digital DIY & internet marketing secrets that will help your business...                                          

thive online!

BRING YOUR BRAND TO LIFE ONLINE

WHAT'S YOUR BRAND

Let's Find Out...

Color Palette?

FIND OUT NOW! TAKE THE ONE MINUTE QUIZ

WHAT'S YOUR BRAND

Color Palette?

WHY NOT? TAKE THE QUIZ 

 Take my quick quiz to help you choose the best palette for your brand!

Email Marketing, Online Growth, Pinterest

Grow Your Email List (How I Accidentally Grew Mine to 20,000+)

June 19, 2020

By Sarah

SHARE

Want to know how to grow your email list? I’m sharing the steps I took that led me to accidentally grow my email list to 20,000+ subscribers. I didn’t strategically set out to grow my list back in 2016, it just kind of happened! Here are the steps I took, and how you can grow your email list too…

DIY PHOTOGRAPHY
CUSTOM DESIGN

01

WEB TEMPLATES
HOW I CAN HELP

I help you bring your brand to life online.

HI! I'M SARAH

02

03

04

STOCK SHOP
VIDEO TUTORIALS

05

Styled, stress-free, sophisticated, stunning & 100% customizable templates that you can launch in just a few days!
We'll collaborate one-on-one to build you a strategic custom website that helps you reach your highest goals.
Learn how to efficiently style, shoot and edit on brand photographs that help you share your story and grow your online brand.
Access thousands
of styled stock images & design assets to use on your website, blog, newsletter & social media.
Sharing simple web design, photography & digital DIY tutorials that you will make your online brand POP!

READ MORE ABOUT ME

I've got the tools, resources and expertise to build & grow the website your business deserves.

POPULAR POSTS

QUICKLY BUILD YOUR

GO TO THE SITE SHOP

6 Darn Awesome Reasons to Build Your Website on Showit

A Guide to Making a Mood Board for Your Website

Grow Your Email List (How I Accidentally Grew Mine to 20K)

9 Easy Steps to Select Your Brand Color Palette

10 Work from Home Rules for Productivity

My One & Only Brand Photography Rule

JUST DRAG & DROP IT BABY!

DREAM WEBSITE

Want to know how to grow your email list? I’m sharing the steps I took that led me to accidentally grow my email list to 20,000+ subscribers. But first! Here’s how it happened for me:

I didn’t strategically set out to grow my list back in 2016, it just kind of happened! I fell in love with planning (more on that here) yet couldn’t find a planner that suited my exact needs. So I designed one myself. It helped me massively. My productivity, organization, mindfulness, creativity–it all improved. I was beyond excited, and when I get excited about something that helps, you know what I do. I SHARE IT. I wrote a blog post about how this planner had changed my life and offered it as a free printable at the end of the post.

Turns out the internet loves high-value freebies.

I published the planner on January 21st, 2017. And by April 2017, I quadrupled my website traffic and had thousands of people subscribing to my email list each month.

Here are the steps I took, and how you can grow your email list too:

Offer Something Valuable For Free

Design something awesome. I mean it. It’s got to be awesome. It’s got to make people think, I can’t believe I’m getting this for FREE! Use Photoshop, InDesign, your Apple pencil. Or hire a designer to bring a napkin sketch of yours to life. Get it done however it makes sense for you. Just make sure it is *awesome*!

Give it a Home On Your Website & Automate It

Here’s how I’d recommend you set up the freebie on your website:

  1. Create a landing page or blog post where you will direct people to grab your freebie.
  2. Use Flodesk (the greatest email service provider, IMO! Get it for 50% off here.) and create a freebie-specific segment and an opt-in form.
  3. Create a workflow that automatically sends all new subscribers an email with the freebie attached.

Create an Upsell

If your freebie authentically offers value (and it can be valuable to a small niche!) you WILL get more traffic and subscribers. I will put money on that. I want you to have the mindset going into this: your traffic will quadruple (like mine did) and you’ll have thousands of new subscribers each month. That mindset will help pump you up for your upsell.

What’s an upsell? When your user has a positive experience with your business after receiving your freebie, it very well might be the perfect time to upsell them and make a profit by offering even more value.

It’s beneficial to consider what you wish to upsell before creating your freebie–it can very well help you decide what kind of freebie to offer.

For example, if your freebie is a guide on how to best chop tomatoes, your upsell might be an ebook of tomato-based recipes, or the perfect knife to chop vegetables. Ya dig?

Your upsell should be pretty obvious–it’s likely a main product or service of your business! Be sure to add a follow-up email in your freebie’s automated workflow that offers your upsell. I would schedule it to send *within* 24 hours from when the user receives your freebie. They very well might feel warm and fuzzy from the freebie experience–and be ready to purchase!

Take Beautiful Photos of Your Freebie

My favorite step! You must must must create beautiful photographs of your freebie. I am 1000% confident it’s what helped me quadruple my traffic and convert 20,000+ subscribers. If you include a boring screenshot of your freebie you are missing out on a LARGE percentage of visual users that are easily attracted to quality, styled photography.

Set up a flat lay scene near a window. I swear by my Replica Surfaces backdrops. (They are lightweight, stain-resistant, rigid, and available in so many options!) Use 3-5 props (candles, clipboards, a device, decorative paper, pencils, markers, fabric, plants) to add some interest to the scene. Snap a few shots from different angles, boost them in any editing software. And you’re ready to go add them to your freebie landing page or post!

(If this sounds too difficult or overwhelming, take a peek at my Brilliant Brand Photography course, I teach you how to build a robust library of brand photos for your online business!)

Promote it On Website, Your Email List & Social Media

Once your freebie and upsell are in place be sure to test the email workflow to ensure it’s working properly. Once you’ve assured it’s working, get ready to generously share your freebie link with your current visitors, subscribers, and followers.

Consider updating your homepage hero banner or announcement bar with the link to your freebie. Send out several emails over the next week to let your current subscribers know they can benefit from your free offer. (It’s OK if they subscribe to your list again, it won’t hurt anything, plus you’ll gain an opportunity to get your upsell in front of them.) And be sure to let those beautiful photographs of your freebie shine on social media.

Pin it to Pinterest (Group Boards & Tailwind Help!)

Pinterest! Can you hear me giggling from your device? I get giddy about Pinterest because it has been my greatest tool in building my online business. It works. I consistently put in the work, and now my account boasts over 4 million monthly viewers. (Just ask my fiancé, I give him Pinterest analytic updates DAILY!) It’s not a social platform (some consider it to be), it’s truly a search engine. I am always dumbfounded when I come upon an online business that doesn’t Pin! But that’s a whole other blog post…

My top three Pinterest suggestions to grow your email list with your freebie:

1) Pin that freebie to Pinterest! Pin it once a month with a new image and new description (Pinterest will consider it spam if you pin the same pin every single day and it can hurt your account.)

2) Find some appropriate Pinterest group boards and add your freebie to them (same rules, once a month with a new image and description).

3) Join Tailwind (my other top business tool) and add your freebie to all appropriate Tribes you can join!

(BTW, If I ever write a business book it might be on the power of Pinterest. It has had a big impact on my online business. Between my free planner’s exposure, and the consistent traffic and subscribers it continues to send me every day–I vow to love you for life, Pinterest.)

Be Patient

Freebies don’t work overnight! I’ve had some “kick in” within a month or two, and others take 6 months, and still, others be a total flop. View them as a way to keep traffic and subscribers automated, while you’re steadily building other areas of your online business. And my best bit of advice that proves time and time again: the effort and hard work I put into each of my freebies typically dictates how effective a marketing tool it becomes. Good luck!

SHARE

show comments +

 BACK TO BLOG HOME

Leave a Reply

Your email address will not be published. Required fields are marked *

LEAVE A COMMENT

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

You’ve successfully signed up! Check your email for details.

5 WEB DESIGN SECRETS YOU MUST KNOW NOW

CUSTOMIZE IT TODAY

today!

SHOP THE WEBSITE TEMPLATES

BUY A WEBSITE TODAY

LAUNCH YOUR BIG, BOLD, BEAUTIFUL ONLINE BRAND

5 Free Stock Photos for Your Website

3.

1.

4.

2.

FREE DOWNLOAD

GET STARTED BY DOWNLOADING MY FREE RESOURCES

5 Web Design Secrets You Must Know 

FREE DOWNLOAD

FREE DOWNLOAD

18 Free Brand Color Palette Options
9 Steps to a Brand Mood Board {Printable}

FREE DOWNLOAD

Professional palettes you can use for your Showit template, Photoshop or Procreate!

I'm sharing my top 5 web design secrets that have helped me earn a living online for 12+ years!

Five free styled stock images to use on your website however you choose! (Pssst, there might even be bonus photos included!)

Not sure how to create a mood board that will help you nail your branding? Download my guide!

Don't leave without getting my secrets!

I'm sharing my top five web design secrets that helped me take my website from geek to chic!

You’ve successfully signed up! Check your email for details.

MY TOP      WEB DESIGN SECRETS

5

 

5 Web Design SecretS

YOU MUST KNOW NOW

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

You’ve successfully signed up! Check your email for details.

 

5 Web Design SecretS

YOU MUST KNOW NOW

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

You’ve successfully signed up! Check your email for details.

 

GET INSTANT ACCESS TO

5 FREE PHOTOS

(JUST BECAUSE I LIKE YOU)

I'm giving away 5 free stock photos to use on your website, blog, social media, newsletter and more. Tell me where to send the photos below!

You’ve successfully signed up! Check your email for details.

 

GET INSTANT ACCESS TO

5 FREE PHOTOS

(JUST BECAUSE I LIKE YOU)

I'm giving away 5 free stock photos to use on your website, blog, social media, newsletter and more. Tell me where to send the photos below!

You’ve successfully signed up! Check your email for details.

 

LET'S DISCOVER YOUR BRAND! 

Free Mood Board Prompts Printable

Download the free guide and learn the steps to create your brand's mood board today. 

You’ve successfully signed up! Check your email for details.

 

NEED SOME COLOR INSPIRATION?

18 Free Brand Color Palettes 

Get access to my professional color palettes. Grab the color codes for your Showit template, or download the swatches for Photoshop or Procreate.

Tell me where to send the palettes!

You’ve successfully signed up! Check your email for details.