Sharing my top 5 secrets that most people don't know you MUST include on your website!

5 WEB DESIGN SECRETS YOU MUST KNOW!

GET THE SECRETS

SISOO

THE BLOG

LIGHT A CANDLE AND PUT ON YOUR COMFY PANTS...

Sharing 12+ years worth of web design, brand photography, digital DIY & internet marketing secrets that will help your business...                                

I'm sharing 12+ years worth of web design, brand photography, digital DIY & internet marketing secrets that will help your business...                                          

thive online!

BRING YOUR BRAND TO LIFE ONLINE

WHAT'S YOUR BRAND

Let's Find Out...

Color Palette?

FIND OUT NOW! TAKE THE ONE MINUTE QUIZ

WHAT'S YOUR BRAND

Color Palette?

WHY NOT? TAKE THE QUIZ 

 Take my quick quiz to help you choose the best palette for your brand!

Brand Photography, Online Growth

5 Types of Brand Portraits You Need for Your Online Business

September 25, 2020

By Sarah

SHARE

I’m sharing 5 types of brand portraits that will establish trust with your visitors, create impact for your online brand, and be A LOT more exciting than another photo of you at your desk with your laptop.

DIY PHOTOGRAPHY
CUSTOM DESIGN

01

WEB TEMPLATES
HOW I CAN HELP

I help you bring your brand to life online.

HI! I'M SARAH

02

03

04

STOCK SHOP
VIDEO TUTORIALS

05

Styled, stress-free, sophisticated, stunning & 100% customizable templates that you can launch in just a few days!
We'll collaborate one-on-one to build you a strategic custom website that helps you reach your highest goals.
Learn how to efficiently style, shoot and edit on brand photographs that help you share your story and grow your online brand.
Access thousands
of styled stock images & design assets to use on your website, blog, newsletter & social media.
Sharing simple web design, photography & digital DIY tutorials that you will make your online brand POP!

READ MORE ABOUT ME

I've got the tools, resources and expertise to build & grow the website your business deserves.

POPULAR POSTS

QUICKLY BUILD YOUR

GO TO THE SITE SHOP

6 Darn Awesome Reasons to Build Your Website on Showit

A Guide to Making a Mood Board for Your Website

Grow Your Email List (How I Accidentally Grew Mine to 20K)

9 Easy Steps to Select Your Brand Color Palette

10 Work from Home Rules for Productivity

My One & Only Brand Photography Rule

JUST DRAG & DROP IT BABY!

DREAM WEBSITE

Are you planning a brand portrait session for your online business? GREAT DECISION! Brand portraits are one of the BEST ways to share the story behind your business, capture your ideal customer, and keep an engaged audience. Sharing YOUR FACE is the best way to connect with customers and see quicker and more consistent growth.

For more than a decade, I’ve been creating websites for myself and others, studying engagement on social media, analyzing automated blog traffic via Pinterest, and creating new strategies for online growth. I’ve found that consistently sharing beautiful brand portraits increases engagement, clicks, and conversions in an INCREDIBLY POWERFUL WAY.

I think the reason why is simple: brand portraits establish trust with your audience.

One of the most important photoshoot factors to consider (outside of style, colors, setting, lighting, and editing) is what type of brand portrait to capture.

I’m sharing 5 types of brand portraits that will establish trust with your visitors, create impact for your online brand, and be A LOT more exciting than another photo of you at your desk with your laptop.

The Joyful Brand Portrait

You built your business because you LOVE WHAT YOU DO, am I right? Then I want you to share the joy that being your own boss gives you. Let your audience know just how PUMPED you feel to be serving them.

Most people feel awkward in front of the camera. It’s OK to bring your best friend to your brand shoot, put on your favorite Shakira song, and slug a beer if it helps you feel more comfortable in front of the camera. How ever you do it, capture your joy, and SHARE IT on your website, newsletter, and social media. It subconsciously tells your audience, “I’m so pumped I get to help you solve your problem!”

I see so many incredible businesses lead with serious, expression-less brand photography. I’d honestly prefer to see you BURSTING WITH JOY.

5 Types of Brand Portraits that Will Help Grow Your Online Business

The Action Brand Portrait

We (your audience) want to see you in your daily business life. Where do you work, what are you doing, who are you with? Maybe you’re deep in thought, picking out raw materials, filming a Youtube video, or meeting with your team. The goal of this type of brand portrait is to show your audience a glimpse of you IN ACTION. It helps your audience trust in your products or services by seeing you with your “sleeves rolled up” and owning the process!

The Happy Place Shot

When you aren’t working, do you love being a dog-mom, skate-boarder, weight-lifting champion, or collector of classic cars? Let your audience get to know the real you. Share yourself BASKING in your happy place. Authenticity is the bedrock of all online growth. Whoever you are, own it, and share it with your audience. I guarantee there will be more than a few people who relate to you and love what you love. And they will reach out and say “hey that’s my happy place too!” This is one way to build a strong community around your brand. JUST BE YOURSELF!

5 Types of Brand Portraits that Will Help Grow Your Online Business

The #ONBRAND Brand Portrait

You need a BRAND, not just a business. Businesses sell services and products. Brands build trust and create a bond. Most simply put, A BRAND HAS A PERSONALITY. A business does not.

Read the above one more time.

A big part of my brand personality is my love of flowers. (I can’t stop/won’t stop with the flowers. Throw houseplants in there too.) Last week, one of my previous clients spotted a beautiful flower on her vacation and texted it to me, “This made me think of you!”

I’ve formed a connection with her, and not only from the website I designed for her. The personality of my brand keeps us connected and bonded so that when she sees a flower, she thinks of me and therefore my business. HOW COOL IS THAT?

Friends, branding WORKS!

How can you attach a more unique character to your business, or make your brand more memorable so that your audience thinks of you when you’re not even there!? The more #onbrand personality you can include in your portraits, the more your audience will think of you wherever they go!

The Behind the Scenes Brand Portrait

I think this type of brand portrait can establish the most trust with your audience. Behind the scenes portraits reveal more intimate moments of your business and life. Sharing a #BTS portrait allows your audience to see a more vulnerable side of your brand.

Try capturing your process, a big mess you made trying something new, your workspace/warehouse space, or shoot with a team member or vendor who helps make your business run smoothly. This type of portrait not only invites your audience into your world but leaves them wanting to know more about you and your brand!

It’s not always easy to share the face behind the biz. Most people opt not to do so, and in my opinion, are missing a huge online growth opportunity. If you share these 5 types of brand portraits consistently, it will create deeper connection, an authentic and stronger brand, and a business that thrives online. I challenge you to share more of yourself on your website, newsletters and social media for the next 30 days. Let me know what happens in the comments!🌸

5 Types of Brand Portraits You Need for Your Online Business

SHARE

5 Types of Brand Portraits that Will Help Grow Your Online Business

show comments +

 BACK TO BLOG HOME

Leave a Reply

Your email address will not be published. Required fields are marked *

LEAVE A COMMENT

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

You’ve successfully signed up! Check your email for details.

5 WEB DESIGN SECRETS YOU MUST KNOW NOW

CUSTOMIZE IT TODAY

today!

SHOP THE WEBSITE TEMPLATES

BUY A WEBSITE TODAY

LAUNCH YOUR BIG, BOLD, BEAUTIFUL ONLINE BRAND

5 Free Stock Photos for Your Website

3.

1.

4.

2.

FREE DOWNLOAD

GET STARTED BY DOWNLOADING MY FREE RESOURCES

5 Web Design Secrets You Must Know 

FREE DOWNLOAD

FREE DOWNLOAD

18 Free Brand Color Palette Options
9 Steps to a Brand Mood Board {Printable}

FREE DOWNLOAD

Professional palettes you can use for your Showit template, Photoshop or Procreate!

I'm sharing my top 5 web design secrets that have helped me earn a living online for 12+ years!

Five free styled stock images to use on your website however you choose! (Pssst, there might even be bonus photos included!)

Not sure how to create a mood board that will help you nail your branding? Download my guide!

Don't leave without getting my secrets!

I'm sharing my top five web design secrets that helped me take my website from geek to chic!

You’ve successfully signed up! Check your email for details.

MY TOP      WEB DESIGN SECRETS

5

 

5 Web Design SecretS

YOU MUST KNOW NOW

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

You’ve successfully signed up! Check your email for details.

 

5 Web Design SecretS

YOU MUST KNOW NOW

It took me 12+ years of earning a living online to learn these web design secrets. Now I never design a website without them! I'm excited to share them with you, so you can fast track your online growth!

You’ve successfully signed up! Check your email for details.

 

GET INSTANT ACCESS TO

5 FREE PHOTOS

(JUST BECAUSE I LIKE YOU)

I'm giving away 5 free stock photos to use on your website, blog, social media, newsletter and more. Tell me where to send the photos below!

You’ve successfully signed up! Check your email for details.

 

GET INSTANT ACCESS TO

5 FREE PHOTOS

(JUST BECAUSE I LIKE YOU)

I'm giving away 5 free stock photos to use on your website, blog, social media, newsletter and more. Tell me where to send the photos below!

You’ve successfully signed up! Check your email for details.

 

LET'S DISCOVER YOUR BRAND! 

Free Mood Board Prompts Printable

Download the free guide and learn the steps to create your brand's mood board today. 

You’ve successfully signed up! Check your email for details.

 

NEED SOME COLOR INSPIRATION?

18 Free Brand Color Palettes 

Get access to my professional color palettes. Grab the color codes for your Showit template, or download the swatches for Photoshop or Procreate.

Tell me where to send the palettes!

You’ve successfully signed up! Check your email for details.