Are you planning a brand portrait session for your online business? GREAT DECISION! Brand portraits are one of the BEST ways to share the story behind your business, capture your ideal customer, and keep an engaged audience. Sharing YOUR FACE is the best way to connect with customers and see quicker and more consistent growth.
For more than a decade, I’ve been creating websites for myself and others, studying engagement on social media, analyzing automated blog traffic via Pinterest, and creating new strategies for online growth. I’ve found that consistently sharing beautiful brand portraits increases engagement, clicks, and conversions in an INCREDIBLY POWERFUL WAY.
I think the reason why is simple: brand portraits establish trust with your audience.
One of the most important photoshoot factors to consider (outside of style, colors, setting, lighting, and editing) is what type of brand portrait to capture.
I’m sharing 5 types of brand portraits that will establish trust with your visitors, create impact for your online brand, and be A LOT more exciting than another photo of you at your desk with your laptop.
The Joyful Brand Portrait
You built your business because you LOVE WHAT YOU DO, am I right? Then I want you to share the joy that being your own boss gives you. Let your audience know just how PUMPED you feel to be serving them.
Most people feel awkward in front of the camera. It’s OK to bring your best friend to your brand shoot, put on your favorite Shakira song, and slug a beer if it helps you feel more comfortable in front of the camera. How ever you do it, capture your joy, and SHARE IT on your website, newsletter, and social media. It subconsciously tells your audience, “I’m so pumped I get to help you solve your problem!”
I see so many incredible businesses lead with serious, expression-less brand photography. I’d honestly prefer to see you BURSTING WITH JOY.
The Action Brand Portrait
We (your audience) want to see you in your daily business life. Where do you work, what are you doing, who are you with? Maybe you’re deep in thought, picking out raw materials, filming a Youtube video, or meeting with your team. The goal of this type of brand portrait is to show your audience a glimpse of you IN ACTION. It helps your audience trust in your products or services by seeing you with your “sleeves rolled up” and owning the process!
The Happy Place Shot
When you aren’t working, do you love being a dog-mom, skate-boarder, weight-lifting champion, or collector of classic cars? Let your audience get to know the real you. Share yourself BASKING in your happy place. Authenticity is the bedrock of all online growth. Whoever you are, own it, and share it with your audience. I guarantee there will be more than a few people who relate to you and love what you love. And they will reach out and say “hey that’s my happy place too!” This is one way to build a strong community around your brand. JUST BE YOURSELF!
The #ONBRAND Brand Portrait
You need a BRAND, not just a business. Businesses sell services and products. Brands build trust and create a bond. Most simply put, A BRAND HAS A PERSONALITY. A business does not.
Read the above one more time.
A big part of my brand personality is my love of flowers. (I can’t stop/won’t stop with the flowers. Throw houseplants in there too.) Last week, one of my previous clients spotted a beautiful flower on her vacation and texted it to me, “This made me think of you!”
I’ve formed a connection with her, and not only from the website I designed for her. The personality of my brand keeps us connected and bonded so that when she sees a flower, she thinks of me and therefore my business. HOW COOL IS THAT?
Friends, branding WORKS!
How can you attach a more unique character to your business, or make your brand more memorable so that your audience thinks of you when you’re not even there!? The more #onbrand personality you can include in your portraits, the more your audience will think of you wherever they go!
The Behind the Scenes Brand Portrait
I think this type of brand portrait can establish the most trust with your audience. Behind the scenes portraits reveal more intimate moments of your business and life. Sharing a #BTS portrait allows your audience to see a more vulnerable side of your brand.
Try capturing your process, a big mess you made trying something new, your workspace/warehouse space, or shoot with a team member or vendor who helps make your business run smoothly. This type of portrait not only invites your audience into your world but leaves them wanting to know more about you and your brand!
It’s not always easy to share the face behind the biz. Most people opt not to do so, and in my opinion, are missing a huge online growth opportunity. If you share these 5 types of brand portraits consistently, it will create deeper connection, an authentic and stronger brand, and a business that thrives online. I challenge you to share more of yourself on your website, newsletters and social media for the next 30 days. Let me know what happens in the comments!?