SOME OF THE BELOW LINKS MIGHT BE AFFILIATE LINKS. IF YOU BUY THROUGH MY LINK, YOU WON'T PAY A PENNY MORE, BUT I'LL GET A SMALL COMMISSION, WHICH HELPS ME CONTINUE TO OFFER YOU MORE VALUABLE RESOURCES, TOOLS AND CONTENT.

I'm Sarah Peterson

I want you to know how empowering it feels when you're out for a run, walking your dog, taking care of your baby, or on a road-trip with your boo... and you check your phone to see "You've Got Money!" I'm so excited to teach you my 4-step system to build and grow a passive income online business!

IT ALL BEGAN AT A "DEVIL WEARS PRADA" KINDA JOB

ONLINE BUSINESS BUILDER
& PASSIVE PROFIT EARNER

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In a world full of mediocre DIY website building platforms, how do you DIY a website that looks like you paid a designer $10,000 to create it? The answer is A LOT easier than you think, you just might not be aware of the incredible tools that are out there. Here are some simple suggestions that don’t require a computer science degree or even knowing a single line of code.

Use Showit, the drag and drop website builder

Don’t know Showit? You’re about to be really glad you do! With Showit you can DIY a website without ever looking at a line of code. (Did you hear that? No code. Not a single line!) Welcome to the dreamy drag-and-drop website builder for businesses who want to stand out online.

Showit also integrates with WordPress, so you’ll keep the world’s most powerful platform for blogging and combine it with the total design freedom of Showit to customize every pixel of your site. (Really, every single thing on every single page can be edited to suit your brand!) It is the greatest web builder to ever exist! (Trust me, I’ve used them all.)

Start with a thoughtful and strategic website template

Do not start from scratch on Showit. Start your design with a website template and go from there (otherwise you’re starting with a blank page). Templates help give your site an overall frame to work from and general UX direction. The beauty of a Showit template is that you can customize EVERYTHING in the template by just clicking, dragging, and dropping. Squarespace or WordPress templates can’t be tweaked or customized without knowing code to update the design. Showit is the opposite. Think of your Showit template as a starting place.

I recommend checking out the Sisoo Sites shop for strategic and stunning Showit templates for every kind of business!

Be mindful of aesthetics

OK, so you found the right platform (Showit) and the right template (Sisoo Sites). So now how do you DIY your website so that it looks like you hired a professional designer to build it?

Here are a few design rules I stick to that have helped me create beautiful websites since 2008!

→ Choose colors that speak to your brand

Your website’s brand color palette has a much greater impact than you realize. Color can help you best share your story & make your website stand out in a crowd. Simple tweaks to your palette can ooze sophistication and professionalism. Not sure where to start in selecting your brand colors? Take my quick color quiz to help you choose the best palette for your brand!

→ Alternate Your Canvas Layouts

A canvas is a smaller section of each page on your site. Your welcome (or “hero”) image would live on one canvas. Your footer would live on a different canvas. When arranging each page, make sure to mix up the canvas layouts to create a visual interest that directs your reader from the top to the bottom of the page. If each canvas repeats the same shaped image with the same text layout, the visitor will likely lose interest and leave your site. Keep each canvas exciting and fresh!

Also, if you use an image or a pattern on canvas A, use a solid background on canvas B. Continue to alternate throughout the entire page. This creates visual balance, instead of images and patterns on every single canvas that can look too busy and chaotic.

→ Use Complementary Fonts

One of the most important aspects of a well done DIY website is choosing the right font combinations. Nothing screams “amateur website” like using fonts that don’t go together! I love to check Pinterest for font combination ideas. (There are TONS!)

General font combinations tips to follow:

  • Combine San serif and serif fonts.
  • Combine fonts of similar time eras/styles.
  • Use two or three fonts, and stay consistent throughout your site.
  • Or use the same font family in different weights and character styles.

DIY a designer logo

A logo is not your brand, and your brand is not your logo. HOWEVER! A logo is one of the first features of your website that your visitor will notice, and like it or not, it will set the tone for your site’s professionalism.

The top rule for DIY logo design: keep it simple and use a timeless font. The cleaner it is, the more professional it looks. Play with the character styles and spacing until it looks unique.

If you’re looking for a clever way to DIY a logo with more design character, I’ve figured out a quick and easy way to create a logo that looks like you hired a pro! In less than one hour, you’ll be able to call yourself a logo designer with this hack. You’re going to love how easy it is and how endless the possibilities are! Click here to learn how.

Sign up for my live website training!

My final tip on how to DIY a website: invest in education! Learn everything you can to make your website be the *very best* it can be.

When I received 3 requests in one single week asking me for website help, my idea for live website training idea was born. There are certain things we can DIY on our own, and there are other things that need some good old handing-holding help. I’m excited to offer you a program that will help you customize your website to its HIGHEST POTENTIAL!

Check out the details of the program below and click here to join me!

WHAT:

→ 3 weeks of LIVE website training with me

HOW:

→ Meet me in our LIVE virtual classroom

WHY:

  • You’ll get design, branding, and online growth strategies gained from a 12+ year career, in just 3 weeks!
  • This isn’t information you’ll find in any college or graduate program
  • Join my private community and ask me questions (even after your training ends!)
  • The time is NOW to create the website your business deserves.

 

WHAT YOU’LL LEARN:

  • EXACT steps to build the website of your dreams
  • How to add the features your websites needs so your biz can reach its highest potential
  • How to automate endless traffic to your site
  • How to convert visitors into subscribers and customers

 

WHAT’S INCLUDED:

  • The robust Sisoo Select® bundled template that includes my entire Showit design collection. It allows you to mix and match canvases/pages/menus/features and choose the best formats of each to perfectly suit your brand’s every need! ($1200 value)
  • Daily trainings for 3 weeks
  • Two 1:1 30 minute calls with me
  • All trainings are re-playable forever so you can alway refer back to them
  • Tons of bonuses, too!

 

WHAT YOU’LL GAIN:

→ A website that is ready to thrive online! (And also looks like you paid a professional designer ton of money to build.)

I have surprises, delights, shortcuts, strategies, ideas, efficiencies and just a lot of love and website joy to share with you.

My program includes the exact tools and strategies I use for this website. I treat your website like it was my own, and work hand-in-hand with you to turn your brand’s online vibe from womp womp (sad trombone) to WABAMMM!

When you set your brand up for success online, it becomes a whole new lifeline for visibility, connection, sustainability, and revenue. It’s time to do this. You can’t afford to wait any longer. Stop saying, “Someday I’ll have a professional website that automates, captures, converts, and generates.” The time is NOW!

Learn more here and reach out with any questions!

XOXO, SJP?

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HI! I'm SaRAH

read more about sarah

online business builder

I share my automated online business system with you, so you can stop exchanging your time for money. If you want to create an additional income stream or entirely replace your 1:1 services, I have the tools, templates, and trainings you need to turn up your passive income online earnings!

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