No traffic? No problem. I’ve got 5 easy (and essentially free) ways to automate endless traffic to your website. I cover each of these areas in great detail in my live website training program. My training teaches you how to DIY your (no code, drag and drop) website and I hold your hand every step of the way! You will learn how to build your site AND grow your site, get all your burning questions answered, and discover all the tools and strategies you need to absolutely thrive online. Click here to enroll in the next live training session. You won’t ever regret building a site that brings your brand to life online!
Get to Blogging
I don’t care what kind of business you own. If you want to automate endless traffic to your website, you must start blogging. Blogging is a way to share more of your story and brand personality. It’s a way to connect with prospects, gain their trust, share your expertise, and establish authority.
It works well because it provides something of value to visitors before asking for anything in return. It creates opportunities, both online and offline, it gets your backlinks from other sites, builds rapport, and encourages engagement. The benefits are seemingly endless to blogging.
With the hundreds of websites I’ve designed and published since 2008, it wasn’t until I added a blog to the mix in 2014 that led to massive traffic growth. Within the first six months, one of my posts went viral and started to send 3,000 visitors to my site a day. Start blogging TODAY.
Create stunning on-brand photos & videos
Photography is the most powerful marketing tool—mostly because it can share your story, capture an audience, stir their emotions, and bond them to you. If you’re serious about growing your website you have to get serious about your photography. I don’t mean you have to go spend $10,000 on a pro photoshoot, but be aware of the quality of your imagery, the consistency that you update it and share it, and make sure it always points directly to your brand.
I also want to add—be sure you include YOURSELF in that photography. Photos of you create much more impact and engagement than photos without you. It doesn’t have to be you cheesing for the camera like an old school photo. Get creative and figure out how you are most comfortable in front of the camera. Maybe it’s you at work, in your element, or maybe it’s working with clients. Trust me when I say, if you want to grow your traffic, SHARE YOURSELF. Try it for just 30 days of sharing more of yourself—I guarantee you’ll witness impressive results.
Start a Pinterest account (and make it a priority)
Create a Pinterest account NOW. Some people I’ve talked to think Pinterest is a social media platform. NOPE! Pinterest is a powerful visual search engine. If you didn’t know, Pinterest went public back in 2019—it’s here to stay and growing like mad with new tools and capabilities. if you aren’t on there and pinning every day or using a service like Tailwind to schedule pins and using the benefits of group boards etc—let me tell you, you missing out on a TON of automated traffic.
I find it interesting so many business owners are focused on growing their Instagram. How often do people click on links on Instagram? They’ve made captions so that you can’t leave the app. However, on Pinterest, users are on the app to search and discover, click, curate, save, try, and buy. It’s pure fire and pure potential. Do yourself a favor and commit to this amazing tool because it WILL send you endless traffic.
Offer something high value for FREE
Offer something high-value for free. Offering a truly valuable freebie will drastically change your automated traffic. Giving away something valuable gets people excited. People don’t want free junk, they want to feel like they just won something awesome. They want to feel like “I can’t believe I got this for FREE!” Get creative with your freebie and offer something so good that each visitor will want to forward it to three friends.
It might help to think about what common question you get asked and turn it into a fun quiz to help visitors find an answer. (I use Interact to offer my website color palette quiz which by the way, has a 57.4% conversion rate!!!). Or what is one small aspect of a service you provide that you could offer for free to get your visitor bonded to you? Think about something that relates to your industry that would excite people to not have to pay for it. That leads me to my next point:
Forget followers—grow your email list instead
Your freebie and your email list growth go hand in hand. Don’t just throw your freebie out to visitors for nothing in return. Set it up with an email marketing provider to automatically send your freebie to them once they subscribe to your email list. I use Flodesk for email marketing (get 50% off by clicking here!). They make it so easy, not to mention stylish, to publish workflow emails like this, that are triggered to send an email with an attachment when someone joins a certain segment of my list.
The first time I tied a freebie to my email list, I grew my email list like crazy in about six months. Read my blog post: Grow Your Email List (How I Accidentally Grew Mine to 20,000+). It works. I want to you to focus on your email list because it is YOURS. All the platforms we connect on could go away on any given day, but investing in your email list is the most secure, safest, smartest bet, in my opinion.
These are my 5 simple ways to automate endless traffic to your website that I use to grow my own site. I’m excited to see the results you get by using them. If your site needs a makeover before you begin to automate endless visitors to it, I got you covered! Check out my different design services. I have many different ways we can get your dream site up and running!