I'M SARAH

I was once called a "crafty ass bitch!"

I love sewing, soldering, drilling, sanding, trimming, painting, building, hammering, measuring, mixing, tinkering, decorating, styling, cooking, baking, frosting, cleaning, organizing, styling, shooting, coloring, cutting, gluing, dreaming... creating!

A Few Things

I Call Myself

I love sharing my projects, creative messes, and things that might help inspire others here on this blog.
I'm a designer of many things... blogs + websites, interiors and spaces, many a mood board, wedding dresses (one and done!), and more.
I'm 100% self-taught and love snapping and editing photos for this blog and for my stock shop!
I *live* to roll up my sleeves, create a big beautiful mess, and do it myself. 

DIYER

PHOTOGRAPHER

DESIGNER

BLOGGER

Check out my other business... if you want to smell pretty always! 

PERFUME GIRL

It makes me so happy when people tell me that certain flowers and plants make them think of me.

CRAZY FLOWER & PLANT LADY

My two most favorite things I call myself!
I feel blessed to have an eye for aesthetics. I've always had it, even as a little kid! 

STYLIST

WIFE & Doodle-MOM

sisu [sis-oo]:


What Does Sisoo Mean?

My Favorite DIY Project:

The Finnish art of inner strength, endurance, tenacity, determination, perseverance to defeat any obstacle in your way. Sisu is an inherent spirit of Finnish culture. It is the will and integrity to overcome, no matter the odds. (And to do so with a smile.) In English, the closest saying may be, "Just do it!" Or as my Finnish father loved to explain it,  "It means to have intestinal fortitude!" or... GUTS.


Our wedding!

We got married during a global pandemic with 15 of our closest friends and family. We designed and DIY'd the entire thing. (YES, I made my dress and veil as well!)

Check out the DIY of my life.

Read the post 

Perfumies

SOLID PERFUME STICKS

Sisoo Stock

STOCK PHOTOGRAPHY

Sisoo Sites

WORDPRESS BLOG TEMPLATES

Shop Sisoo

CHECK OUT MY DIGITAL AND PHYSICAL PRODUCTS

Pocket-friendly perfume for gals (and guys!) who want to smell pretty always.

Stunning styled stock images that help you share your story online.

No-code, no-headache Showit blog templates for Wordpress.

GET TO KNOW ME

SO IN LOVE my sweet mini Australian labradoodle, Dolly.

I'm known in my crowd as the maker (and bringer) of many a flower crown.

Love this husband of mine who is often mistaken for a superhero. (Srsly!)

SARAH JO PETERSON

Get to Know Me

DO WE HAVE ANYTHING IN COMMON?

More fun facts

When I'm not in the middle of a DIY project, I can usually be found glued to my computer designing a new template for my fellow bloggers, hanging out in the "aisles of possibility" at Home Depot or Hobby Lobby, styling new scenes for my stock shop, dreaming up flirty new perfume names, or out in the wild with my cowboy boot-wearing hunky husband and forever-fetching fluffy labradoodle.

My favorite things include getting outside (and staying outside all day), road-trips along the California coast, beach bonfires with friends (I'll bring the sparklers!), over-the-top DIY projects, getting up at 5am to go to the DTLA flower market (HEAVEN ON EARTH!!!), and taking endless photos of people I love.

Beach, bonfire & s'mores!

6. ALL TIME FAVORITE CELEBRITY?
5. PET PEEVE?
4. SECRET TALENT?

Country all day every day

Country all day every day

3. FAVORITE MUSIC GENRE?

Friday night lights

2. Favorite series?
1. WHAT'S YOUR HAPPY PLACE?

The Rock!!

Expert parallel parker



Chomping or slurping

 HUNKY HUSBAND

More

DO WE HAVE ANYTHING IN COMMON?

Just for Fun

a labradoodle and flower farm

12. WHAT DO YOU DREAM ABOUT?

Designing the honeycomb house!

11. NEXT ADVENTURE?

LIPSTICk and SPARKLY STUD EARRINGS

10. GO TO LOOK?

Quintessential Libra

9. WHAT'S YOUR SIGN?

My green-ish thumb

8. SOMETHING YOU'RE PROUD OF?

SJ, SaJo, Sarella, SJP, SARAH JO

7. GOT A NICKNAME?

Just for Fun

FLUFFY LABRADOODLE

Home

DO WE HAVE ANYTHING IN COMMON?

MORE ABOUT ME

Roadtrips up the coast with my little crew recharge my soul!

After 13 years in Manhattan, I moved to LA... I am tolerating the sunshine and ocean views.

We got married during a global pandemic! And we DIY'd the whole thing! :: click for photos ::

WEB DESIGN  |   ONLINE BUSINESS  |   BRANDING   BLOGGING  |  BRAND PHOTOGRAPHY  |  EMAIL MARKETING  |  TRAFFIC AUTOMATION  |  ECOMMERCE  |  PINTEREST

Let's Work Together

If you'd like to sponsor a project or partner with me on a campaign, contact sponsor@sisoo.com.

I'll send a customized proposal that feels right for both of our brands. I mostly collaborate with brands via blog posts, Pinterest idea pins, and newsletter features, but I am open to other ideas you might have as well.

I currently do not accept guest blog posts.

DESIGN & DIY
INTERIORS & DECOR
ORGANIZATION

FLORALS & PLANTS
BATH & BODY
PRINTABLES

Let's collaborate

HOUSE BEAUTIFUL

BRIT + CO

BETTER HOMES & GARDENS

APARTMENT THERAPY

Check out a few Sisoo features around the web. Interested in collaborating? Click the button below!



In the Press

WORK WITH ME