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"The most empowered I feel is when I'm helping someone create their window to the world–to share their story, connect with others and experience growth beyond what they ever thought was possible."
I DESIGN STRATEGIC & STUNNING WEBSITES
Warning: you're going to freak out for my templates! Visit my site shop, pick out the template that suits your creative, personal or service brand & start customizing today.
Love one of my templates, but need more customization to perfectly suit your brand? No problem! I'll build you a "remodeled" site from one of my existing templates.
I'll start with a blank canvas, and build you a brand spanking new site from scratch that reflects your highest vision & helps you achieve your biggest goals.
(REALLY UNIQUE & ENGAGING SITES that are SUPER EASY to customize!)
Sharing how to inspire your next brand photoshoot, and easy tips to consistently style photos that always reflect your brand.
How to determine your brand photography style and keep your edits consistent and on-brand. Plus some creative editing ideas to try!
You don't have to become a professional photographer with all the expensive equipment to capture really stunning brand photos. I'll show you how.
(EASY & EFFICIENT PHOTO HACKS YOU CAN DO FOR YOUR ONLINE BRAND!)
I SHOW YOU HOW TO DIY BRAND PHOTOGRAPHY
Sisoo Stock is a digital shop with thousands of creative images and assets that give your website, blog, newsletter and social media that extra designer touch (without a huge price tag or investment of your time).
I CREATE STYLED STOCK & DESIGN ASSETS
(SUPER-STYLED & READY TO USE ON YOUR WEBSITE, BLOG, SOCIAL & NEWSLETTER!)
Here's the low-down on how to jump start your online creative, personal or service brand. It's not as complicated as you think:
Capture your ideal audience with beautiful, meaningful & inspiring imagery that consistently tells your unique story. I'll show you how.
Next, you need a strategic, professional website that encourages your ideal audience member to become a returning visitor, email subscriber and paying customer. Get your website up and running a matter of days with my customizable website templates.
I'm often glued to my computer when I'm engrossed in a design project, editing a photoshoot, or tweaking my automated traffic strategy on Pinterest! When I do unplug, I can often be found out in the wild (Los Angeles) with my two favorites...my cowboy and my labradoodle. My favorite things include getting outside (and staying outside all day), live concerts under the stars, road-trips along the California coast, beach bonfires with friends (I'll bring the sparklers!), DIY projects, and taking photos of people I love!
Both, actually! I got an undergraduate degree at Harvard and then went on to study design at Fashion Institute of Technology in New York. It wasn't the typical post-grad program (a lot of my classmates went to medical or law school), but it suited my design passion perfectly! The two programs were so different from each other–I feel so lucky to have attended both. I did a lot of reading and writing at Harvard (and played basketball), and then did a lot of hands on creating and learning tools & technology at FIT.
I caught the jewelry bug early. In fact my first entrepreneurial pursuit was selling seed bead bracelets (that were woven together with dental floss) to my 6th grade classmates. I've been designing since then, and occasionally sell things here. (Don't worry, I don't design with dental floss anymore.)
THANKS MOM FOR LAMINATING THIS A WHOLE BUNCH OF YEARS AGO.
(My hair is cut like that because I was obsessed with Chynna Phillips.)
I played basketball in college, and my final season we won the Ivy League championship! (We also won the state championship for New York in high school!) Basketball was so good to me. I'm 6'3", so when I showed up on campus as a freshman they also recruited me for intramural crew–which was an incredibly awesome experience to wake up so early and get out on the water. Sports provided me some of the best memories of my life. I'm grateful for the community it formed around me, and the work ethic and dedication it instilled in me.
BOTH! It was the wildest experiences of my life back in 2012. I had launched a perfume business a few months prior, and landed a 20 second segment on the Today Show....which lead to 13,000 orders! Lesson learned: People really do watch those morning shows.
It took moving from New York City to Los Angeles to become an early bird, and now I am a morning person for good! I'm up now before the sun everyday, building my online business. My days last SO MUCH LONGER when I get up at 5am. I am like the "unofficial ambassador for mornings" because getting up super early has changed my life so drastically. I'm always trying to convince people to give early mornings a chance! I love how LA is more of a daytime town (think beach, hiking, boats, gardens, sunshine!). Not sure I could go back to that crazy NYC night life...
Mini doodle! I have the smartest, silliest & sweetest Australian Labradoodle, Dolly. She is named after Dolly Parton, and also growing up my mother's term of endearment for my sisters and me was always 'dolly'. If I let her lead, she almost always heads straight for the pet aisle of my neighborhood CVS, hoping I will buy her yet another Lambchop toy. She's by my side 99% of the time, and that's how I like it! She gives kisses on command and should get some sort of award for her dedication to fetching her tennis ball. She makes life so fun and sweet. I hope to one day have a pack of labradoodles, but Dolly will always hold strong as the original Sweetheart!
I got my first job after college with a big time New York designer in a very Devil-Wears-Prada-like environment. After my first week, I knew that it wasn't for me, and made the decision that I would stay at the job but spend every night/weekend/waking-moment learning how to create a website so I could build an online business. I'm grateful for being so unhappy in that job because it pushed me to grow massively and to quickly learn a new skill...which has led me to where I am today!
Both have my heart and gratitude.
I was born and raised in Syracuse, New York and spent 4 years in Boston, and another 13 years in Manhattan before moving to Los Angeles. I spent two years in LA trying to understand the crazy traffic patterns, the west coast style, the incessant blue skies and perfect 72 degree weather. I couldn't understand it, and spent most of my time comparing it to New York. I returned to LA from a wedding in Denver where I saw some old New York friends and decided, 'I'm going back east!' I made a reservation with a moving company for the end of the May, and considered a nice long cross-country drive back.
What I hadn't planned for...was meeting my future husband exactly one week later. By week two he asked me to be his girlfriend. By week three, I knew he was something special–he understood everything about me without me having to say a single word. By week four, I was pretty certain he was a superhero. I had planned to go back east by week six. I didn't go back east. I cancelled the movers and we agreed to never leave California, unless it is together!
I thought my west coast move had put me in the wrong place. Turns out it was aligning me with something much bigger: LOVE. I'm so grateful for this very clear sign that I'm exactly where I am supposed to be. Home truly is where the heart is.
(I still love you NYC, we'll be back often, just not during the winter!)
A few fun facts about me...let me know if we have anything in common?