I'M SARAH
I love sharing my projects, creative messes, and things that might help inspire others here on this blog.
I'm a designer of many things... blogs + websites, interiors and spaces, printables, wedding dresses (one and done!), and more.
I'm 100% self-taught and love snapping and editing photos for this blog and for my stock shop!
I *live* to roll up my sleeves, create a big beautiful mess, and do it myself.
Check out my other business... if you want to smell pretty always!
It makes me so happy when people tell me that certain flowers and plants make them think of me.
My two most favorite things I call myself!
I feel blessed to have an eye for aesthetics. I've always had it, even as a little kid!
sisu [sis-oo]:
The Finnish art of inner strength, endurance, tenacity, determination, perseverance to defeat any obstacle in your way. Sisu is an inherent spirit of Finnish culture. It is the will and integrity to overcome, no matter the odds. (And to do so with a smile.) In English, the closest saying may be, "Just do it!" Or as my Finnish father loved to explain it, "It means to have intestinal fortitude!" or... GUTS.
Our wedding!
We got married during a global pandemic with 15 of our closest friends and family. We designed and DIY'd the entire thing. (YES, I made my dress and veil as well!)
Check out the DIY of my life.
SOLID PERFUME STICKS
STOCK PHOTOGRAPHY
WORDPRESS BLOG TEMPLATES
CHECK OUT MY DIGITAL AND PHYSICAL PRODUCTS
Pocket-friendly perfume for gals (and guys!) who want to smell pretty always.
Stunning styled stock images that help you share your story online.
No-code, no-headache Showit blog templates for Wordpress.
SO IN LOVE with my sweet mini Australian labradoodle, Dolly.
I'm known in my crowd as the maker (and bringer) of many a flower crown.
Love this husband of mine who is often mistaken for a superhero. (Srsly!)
DO WE HAVE ANYTHING IN COMMON?
When I'm not in the middle of a DIY project, I can usually be found glued to my computer designing a new template for my fellow bloggers, hanging out in the "aisles of possibility" at Home Depot or Hobby Lobby, styling new scenes for my stock shop, dreaming up flirty new perfume names, or out in the wild with my cowboy boot-wearing hunky husband and forever-fetching fluffy labradoodle.
My favorite things include getting outside (and staying outside all day), road-trips along the California coast, beach bonfires with friends (I'll bring the sparklers!), over-the-top DIY projects, getting up at 5am to go to the DTLA flower market (HEAVEN ON EARTH!!!), and taking endless photos of people I love.
Beach, bonfire & s'mores!
6. ALL TIME FAVORITE CELEBRITY?
5. PET PEEVE?
4. SECRET TALENT?
Country all day every day
3. FAVORITE MUSIC GENRE?
Friday night lights
2. Favorite series?
1. WHAT'S YOUR HAPPY PLACE?
The Rock!!
Expert parallel parker
Chomping or slurping
More
DO WE HAVE ANYTHING IN COMMON?
a labradoodle and flower farm
12. WHAT DO YOU DREAM ABOUT?
I'm going to be a mom!!!
11. NEXT ADVENTURE?
LIPSTICk and SPARKLY STUD EARRINGS
10. GO TO LOOK?
Quintessential Libra
9. WHAT'S YOUR SIGN?
My green-ish thumb
8. SOMETHING YOU'RE PROUD OF?
SJ, SaJo, Sarella, SJP, SARAH JO
7. GOT A NICKNAME?
Home
DO WE HAVE ANYTHING IN COMMON?
Roadtrips up the Cali coast with my little crew recharge my soul!
After 13 years in Manhattan, I moved to LA... I am tolerating the sunshine and ocean views.
We got married during a global pandemic! And we DIY'd the whole thing! :: click for photos ::
If you'd like to sponsor a project or partner with me on a campaign, contact sponsor@sisoo.com.
I'll send a customized proposal that feels right for both of our brands. I mostly collaborate with brands via blog posts, Pinterest idea pins, and newsletter features, but I am open to other ideas you might have as well.
I currently do not accept guest blog posts.
Let's collaborate
HOUSE BEAUTIFUL
BRIT + CO
BETTER HOMES & GARDENS
APARTMENT THERAPY
APARTMENT THERAPY
BRIT & CO
BUZZFEED
BETTER HOMES & GARDENS
COUNTRY LIVING
GOOD HOUSEKEEPING
HOUSE BEAUTIFUL
MASHABLE
MSN
...AND MORE!
Check out a few Sisoo features around the web. Interested in collaborating? Click the button below!
WORK WITH ME
You Won't Find Me on the 'Gram
I am an Instagram-free blogger. I work with many blogging clients over at Sisoo Sites, and consistently teach them that Instagram is NOT the platform to grow your blog's traffic, and there are other more powerful strategies you should focus on first. I've taken my own advice and enjoy growing my traffic while NOT being a part of all the noise on Instagram.
Don't get me wrong, I do think once you are at a certain level, IG is a great way to explode your growth. But if you don't yet have your content calendar rolling, digital or physical products created, or affiliate relationships established, then in my humble opinion, Instagram is distracting you from your blog's growth and monetization potential.
Learn more about building and growing a blog
A great way for us to stay in touch! Join my design diary to get access to exclusive content, Q&As, behind the scenes photos, my favorite projects, my design thoughts and theories, and more. The goal is to help inspire you to make the ordinary things in life a little more extraordinary. Sign up below!